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Potential of the Shophouse model at The Global City new center

The Global City project opens up F&B business opportunities on the Shophouse model - a type of "commercial townhouse" popular in developed countries. Shophouse will combine residential apartments with commercial stores, helping F&B businesses make stable profits and are increasingly popular in the Vietnamese real estate market.

The Shophouse model is planned and operated to international standards Professional with a variety of famous F&B brands will help solve problems of quality of life needs, help upgrade customer experience and attract a rich source of potential new customers. Discussing the role of Shophouse in Urban Restructuring and Overview of the Rental Market, Mr. Greg Ohan, CEO and Co-Founder of The Sentry shared: "Customers always want to shop near home. come out and buy. The unique feature of Shophouse is its convenience, quickness and neatness in moving to help customers solve problems. Therefore, when doing business, don't just think about profits, the first thing you need to care about is the benefits for customers." In addition to convenience, the appearance of F&B business chains in shopping streets also helps diversify types of experiences to attract new customers, contributing to building the scale of The Global City Urban Area in the future. future

What opportunities are there for F&B business owners in The Global City?

The SOHO subdivision at The Global City will include 915 Shophouse units with a variety of business types business, planned by each area to meet all customer needs. Here, people can come to enjoy high-class cuisine, entertainment, shopping, and participate in festive events including water music performances, grand music festivals, welcoming the new year with Luxury Countdown Party, and art exhibitions. arts,... are held all year round

F&B businesses investing in The Global City will also have exclusive benefits: Attract a diverse range of new customers from entertainment activities and festivals that take place continuously all year round. Business development opportunity at the largest Shophouse F&B concentration in the city. Crowded tourist traffic from neighboring areas such as Thu Thiem and Thao Dien. Central location in An Phu area with convenient infrastructure for transportation: An Phu intersection, Long Thanh airport. Luxurious Shophouse design according to international standards from the world's leading architectural firm Foster+Partners. International real estate developer Masterise Homes is a pioneer with luxury real estate projects such as Grand Marina Saigon, The Ritz-Carlton Residences Hanoi; and luxury projects such as Masteri Thao Dien, Masteri An Phu, Lumière Riverside,... 

Professional marketing, operations and management support from an international team, exclusively for F&B business owners in the Shophouse area. Right at the event, Masterise Homes signed commercial cooperation agreements with famous F&B brands from Singapore such as: Jlogo Holdings True Cost, All Day Café, Hei Bai Chao, Daruma Tavern, Aladdin Indian Cuisine, Khan Saab; and domestic brands such as AQ Goumet & Dine, Takumi-Tei Saigon, Kyo-Tei (under AQ Development company), CTY Kitchen & Bar,... mark the presence of these brands along with a series of domestic F&B brands in The Global City urban area, increasing the excitement of the townhouse area.